Cosmetic Executive Women (CEW) has partnered with Preen.me to create a new award, making its debut at this year’s Beauty Awards — the CEW x Preen.Me Rising Influencer of the Year Award.

The new award, created to recognize today’s up-and-coming content creators, will be given to one winner in the ‘makeup’ category and one winner in the ‘skincare’ category.

A total of 100 influencers were nominated (see the list of nominees here) — and narrowed down from an original pool of 50,000 US-based online influencers ranging in follower count from 25K – 500K.

Carlotta Jacobson, president, CEW, explains why the award was created, saying, “Influencers have always played an integral role in CEW’s organization, but the question we keep hearing is ‘who’s next?’.”

Preen.Me will announce the two award winners at CEW’s Beauty Award Luncheon on Friday, May 17th.

The nominees were selected based on their audience engagement, the impact of their video posts and overall performance of branded content, using Preen.Me’s proprietary multi-factor algorithm methodology to assess effective social influence.

Jacobson says,”Using Preen.Me’s proprietary methodology, coupled with our reach and authority in the beauty industry, we have an opportunity to acknowledge the next generation of influencers and help our members be more thoughtful about their future partnerships.”

Danya Klein, VP Brand Relations, Preen.me, adds, “Influencer marketing has reached a mature stage where brands must look beyond follower size and focus on the effective social impact the influencer has on their target customer. Whether the goal is to identify upstream trends, create an ambassador program or campaign, our proprietary methodology enhances the ‘brand to influencer match’ to translate into actual influence. We are delighted to partner with CEW to bring this strategic approach to the beauty industry.”

All nominated influencers will be invited to CEW’s product demo on February 28th. Follow #2019RisingInfluencer on social media.